Wed06Mar2019Thu07Mar201910:00 AM – 4:00 PMDirection First - 5/241 Castlereagh St, Sydney, 2000
Is NextGen marketing more chemistry than science?
Join Joeri Van den Bergh (co-founder, Managing Partner & NextGen expert at InSites Consulting) will be running a workshop so you can find out how to speed up your NextGen (Gen Y & Z) marketing strategies.
We saw how mature markets suddenly became disrupted and how NextGen (Gen Y & Z) is challenging industry standards and common marketing practices. In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured. To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies…
So how do brands speed up their marketing strategies to get ready for the new decade?
Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.
SYDNEY - TUESDAY 5TH MARCH 6PM / WEDNESDAY 6TH MARCH 12PM
MELBOURNE - FRIDAY 8TH MARCH 12PM - The Cluster, Melbourne, evening event