• Join us for a pre-AMSRS Conference evening of discussion drawing from a candid speech given by Jack Myers at the Women in Research event in New York in May.

    Jack predicted the #MeToo movement and discusses his new book “The Future of Men, Men on Trial.” This is an engaging and fascinating discussion, Jack shares his thoughts on the crisis in gender norms and why men are “leaning out, while women are leaning in.”

    We are pleased to offer WIRe members a complimentary ticket to this event when you use this code AMSRSWIRE2018, which includes drinks and canapes during the event. Places are limited to this event so if you decide not to attend the drinks or change your mind, please let us know so that we can swap you or offer up your spot to another delegate.

    Details and Registration

     

     

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    Join us for a pre-AMSRS Conference evening of discussion drawing from a candid speech given by Jack Myers at the Women in Research event in New York in May.

    Jack predicted the #MeToo movement and discusses his new book “The Future of Men, Men on Trial.” This is an engaging and fascinating discussion, Jack shares his thoughts on the crisis in gender norms and why men are “leaning out, while women are leaning in.”

    We are pleased to offer WIRe members a complimentary ticket to this event when you use this code AMSRSWIRE2018, which includes drinks and canapes during the event. Places are limited to this event so if you decide not to attend the drinks or change your mind, please let us know so that we can swap you or offer up your spot to another delegate.

    Details and Registration

  • Tue
    21
    Nov
    2017
    12 - 2PMPullman Hotel, Circular Quay in Sydney

    What is buzzing in marketing research? Which trends are being leveraged and taken forward? What’s on the research buyers’ and users’ road map and what is their vision for the future?

    We mapped the key trends and evolutions using McKinsey’s strategic 3-horizon framework: (1) what do corporate research professionals see as things they need to act upon today, (2) what are the aspects they are working on to be ready for tomorrow and (3) what are the key elements on their radar for the day after tomorrow.

    The ideal seems to be a blending of quick validation and deep understanding, this session will paint a path towards achieving the insights nirvana, true always-on ‘fusion research’. While we will also talk about a future where researchers make use of Artificial Intelligence and Virtual Reality to get to the best insights and to generate maximum business impact.

    REGISTER NOW

  • Wed
    22
    Nov
    2017
    12 - 2PMPullman Hotel, Circular Quay in Sydney

    Many of us, as marketers and consumer insights specialists live in a bubble. We can easily become victims of our own unconscious biases, allowing us to assume that the world we know is the world that everyone knows, despite the fact we know this isn’t true.

    If we can better see things from our consumer’s perspective, we can better understand how we can make a meaningful difference to that consumer’s world. Consumer understanding can be enhanced by engaging with ‘Consumer Safaris’ – going out and speaking to real people in everyday scenarios. It could also include an observational experience to balance practicalities with the benefits of a habitual exercise.

    In this session, we will explore how we can digitalise this experience; allowing us to engage with more consumers for longer. Supplementing the work being done, when we go out to see what is happening in the suburbs of Sydney, or in regional Australia.

    A shared, digital experience can transform the individual ‘consumer connect’ into an opportunity for team learning and engagement, culminating in definite action for the business.

    REGISTER NOW

  • Thu
    23
    Nov
    2017
    12 - 2PMPullman Hotel, Circular Quay in Sydney

    Being consumer centric is not a one-off thing. True customer centricity requires an ongoing conversation with people who are interested to take your brand and category forward.

    But ongoing, structural approach should also be present inside the company, where you create a habit of consumer listening across all company stakeholders. This requires removing barriers that inhibit consumer connection within your organisation, both in terms of ease of connection and the speed at which a connection is made. In this context, people often refer to the rise of the DIY solutions. Although these have made it easier to do things in a fast and lean way, the number of businesses using these approaches is limited due to the time investment and skill set needed.

    Structural consumer collaboration allows marketers to have their finger permanently on the pulse. They make it easy for internal stakeholders to install consumer checks right when an information need occurs, while getting tangible, digestible insights in return.

    In this session, you will see and hear how you achieve this with local and global cases.

    REGISTER NOW

  • Fri
    24
    Nov
    2017
    12 - 2PMPullman Hotel, Circular Quay in Sydney

    For years, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books aiming to provide a clear framework for marketers on what to aim for and how to grow their brand. But in this abundance of models and theories, marketers might find themselves a little ‘lost in translation’.

    In this session we aim to simplify the world of marketing in three main ‘Brand Religions’ that go beyond the classic ‘Kotler-ian’ thinking.

    Penetration Religions: models inspired by thinkers like Byron Sharp, stating that brands grow through penetration by building mental and physical availability.

    Influencers Religions: theories emphasising the power of word-of-mouth and its impact on brand equity.

    Relationship Religions: schools of thought inspired by gurus like Kevin Roberts that stress the importance of emotions and relationships in marketing.

    You will discover the core beliefs behind each of these ‘Brand Religions’, illustrated by relevant case study examples and find out how to track the different performance metrics that go hand in hand with these.

    REGISTER NOW

  • Thu
    15
    Mar
    2018
    7:30 - 8:30 AMBreakfast - 5/241 Castlereagh St, Sydney, 2000

    True customer centricity requires ongoing conversations with people who are interesting in taking your brand forward. They can help crack your issues and reveal fresh and engaging insights.

    An ongoing, structural approach can also be present inside the company, where you create a habit of consumer listening across all company stakeholders. This requires removing barriers that inhibit consumer connection within your organisation, both in terms of ease of connection and speed at which a connection is made. In this context, people most often refer to the rise of the DIY solutions. Although these have made it easier to do things in a fast and lean way, the number of businesses using these approaches is limited due to the time investment and skill set needed.

    Structural consumer collaboration allows marketers to have their finger permanently on the pulse. They make it easy for internal stakeholders to install consumer checks right when an information need occurs, while getting tangible digestible insights in return.

    Join us to see and hear how you can crack complex issues using local and global cases.

    REGISTER HERE

  • Wed
    02
    May
    2018
    12 - 2PM / 5:30 - 7:30Lunch / OR Drinks - The Cluster - Abell Room, Level 20, 31 Queen St. Melbourne

    We have moved from a business reality characterized by linearity, craftsmanship and scarcity to one defined by acceleration (e.g. of decision making), automation (e.g. of services) andabundance (e.g. of data). While we have shifted to this opposite, marketing (research) seem to be still holding on to the same principles and values as if nothing has changed.

    Join us for a case study lead session on how to bring back the EDGE marketing research. Embedding consumer feedback in the day-to-day reality requires effort, this session will provide hands-on tips, inspiring examples and a sneak peak of our new Consumer Consulting Square™.Click here for more information on the Square™!

    REGISTER HERE

  • Thu
    03
    May
    2018
    12 - 2PM / 5:30 - 7:30Lunch / OR Drinks - 5/241 Castlereagh St, Sydney, 2000

    We have moved from a business reality characterized by linearity, craftsmanship and scarcity to one defined by acceleration (e.g. of decision making), automation (e.g. of services) andabundance (e.g. of data). While we have shifted to this opposite, marketing (research) seem to be still holding on to the same principles and values as if nothing has changed.

    Join us for a case study lead session on how to bring back the EDGE marketing research. Embedding consumer feedback in the day-to-day reality requires effort, this session will provide hands-on tips, inspiring examples and a sneak peak of our new Consumer Consulting Square™.Click here for more information on the Square™!

    REGISTER HERE

  • Thu
    31
    May
    2018
    6.00 - 8.00 PM5/241 Castlereagh St, Sydney, 2000

    Join us for an evening of networking, nibbles and discussions on the topics of industry trends, culture and career in MRX!

    Special guests will be hosting seminars on:

    ·  Jumping Over Hurdles – Becoming a leader in a work force of unconscious bias.

    ·  Nine to Thrive- Have you ever wondered – is there any other way to work that 9-5? Flexible working is challenging the traditional way of working by turning work on its head to include the needs of both the employee and the employer.  Come along to find out more about what is flexible work, how can it help you thrive but still be able to grow your career.

    REGISTER HERE

  • Wed
    04
    Jul
    2018
    12.00 - 2.00 PM5/241 Castlereagh St, Sydney, 2000

     

    We have seen the future… 

    by Matthew Jorgenson, Head of Client Service Direction First | InSites Consulting Australia and Pamela Wong, Associate Insight Director Direction First | InSites Consulting Australia

    To explore the added value of Artificial Intelligence in Market Research

    Although AI, bots, text analytics and smart machines sound promising, the question remains to what extent they will be able to accelerate market research. In a Heineken chat(bot) experiment, we aimed to understand the appetite, opportunities and challenges for these applications. Will they be able to replace humans? Can we trust a robot? Will participants reveal intimate information to a machine?

    A second dimension is the role of AI in activation insights across the organisation. How can AI assist in activating research learnings and extending the afterlife of insights?

    Join this session and learn more about the opportunities and challenges for our research profession through inspiring case examples.

    REGISTER HERE

  • Wed
    25
    Jul
    2018
    12.00 - 2.00 PMTHE CLUSTER The Abell Boardroom Level 20, 31 Queen Street, Melbourne

     

    We have seen the future… 

    by Matthew Jorgenson, Head of Client Service Direction First | InSites Consulting Australia and Jazer Ocfemia, Associate Insight Director Direction First | InSites Consulting Australia

    To explore the added value of Artificial Intelligence in Market Research

    Although AI, bots, text analytics and smart machines sound promising, the question remains to what extent they will be able to accelerate market research. In a Heineken chat(bot) experiment, we aimed to understand the appetite, opportunities and challenges for these applications. Will they be able to replace humans? Can we trust a robot? Will participants reveal intimate information to a machine?

    A second dimension is the role of AI in activation insights across the organisation. How can AI assist in activating research learnings and extending the afterlife of insights?

    Join this session and learn more about the opportunities and challenges for our research profession through inspiring case examples.

    REGISTER HERE

  • Wed
    08
    Aug
    2018
    5.30pm - 7.30pmCrown Conference Centre - Melbourne

    Hello WIRe Australia Community!

    Join us for a pre-AMSRS Conference evening of discussion drawing from a candid speech given by Jack Myers at the Women in Research event in New York in May.

    Jack predicted the #MeToo movement and discusses his new book “The Future of Men, Men on Trial.” This is an engaging and fascinating discussion, Jack shares his thoughts on the crisis in gender norms and why men are “leaning out, while women are leaning in.”

    We are pleased to offer WIRe members a complimentary ticket to this event when you use this code AMSRSWIRE2018, which includes drinks and canapes during the event. Places are limited to this event so if you decide not to attend the drinks or change your mind, please let us know so that we can swap you or offer up your spot to another delegate.

    Details and Registration

     

     

  • Fri
    10
    Aug
    2018
    Crown Conference Centre - Melbourne

    The AMSRS National Conference has proven year after year that it is the can’t miss event for the Australian market & social research profession.

    As an industry we will come together to increase the understanding of market & social research with our peers, our clients and our partner industries such as advertising and marketing, along with our academic friends.

    The future of our industry will be built on how successfully we work with and make sense of data and insight across social, business, technology and innovation. It is important for us to promote the broad understanding of market and social trends, highlighting the work we do and how it fits in to the complex social changes facing Australia now and in the future.

    Registration and Ticket Information

     

     

  • Tue
    23
    Oct
    2018
    10:00 AM – 4:00 PMDirection First - 5/241 Castlereagh St, Sydney, 2000

    Defining, creating and activating consumer insights

    Consumer Centricity and Insight-led are major themes driving discussion in our industry. Yet many organizations struggle in taking concrete steps, especially when it comes to influencing and inspiring stakeholders or disciplines outside of marketing. Often organizations also lack common practices or definitions to really discover, build, write and ultimately activate great insights.

    Is it worth it? Well, according to Kantar Vermeer’s INSIGHTS 20:20 report, 51% of business over-performers (revenue growth) indicate that insights and analytics are leading their business. This is four times greater than the score of underperforming businesses…

    To help with this challenge, InSites Consulting has created a new content and learning program as part of an Insight Competence training platform. Our phygital approach to learning combines face-to-face training plus interactive digital learning via our award-winning Insight Activation Studio.

    This one-day preview Masterclass (10.00am – 4.00pm) will give you exclusive access to four Consumer Centricity & Insighting content modules.

    FOR MORE INFORMATION AND REGISTRATION

  • Thu
    25
    Oct
    2018
    10:00 AM – 4:00 PMTHE CLUSTER The Abell Boardroom Level 20, 31 Queen Street, Melbourne

    Defining, creating and activating consumer insights

    Consumer Centricity and Insight-led are major themes driving discussion in our industry. Yet many organizations struggle in taking concrete steps, especially when it comes to influencing and inspiring stakeholders or disciplines outside of marketing. Often organizations also lack common practices or definitions to really discover, build, write and ultimately activate great insights.

    Is it worth it? Well, according to Kantar Vermeer’s INSIGHTS 20:20 report, 51% of business over-performers (revenue growth) indicate that insights and analytics are leading their business. This is four times greater than the score of underperforming businesses…

    To help with this challenge, InSites Consulting has created a new content and learning program as part of an Insight Competence training platform. Our phygital approach to learning combines face-to-face training plus interactive digital learning via our award-winning Insight Activation Studio.

    This one-day preview Masterclass (10.00am – 4.00pm) will give you exclusive access to four Consumer Centricity & Insighting content modules.

    FOR MORE INFORMATION AND REGISTRATION

  • Wed
    06
    Mar
    2019
    Thu
    07
    Mar
    2019
    10:00 AM – 4:00 PMDirection First - 5/241 Castlereagh St, Sydney, 2000

    Join Joeri Van den Bergh (co-founder, Managing Partner & NextGen expert at InSites Consulting) will be running a workshop so you can find out how to speed up your NextGen (Gen Y & Z) marketing strategies.

    We saw how mature markets suddenly became disrupted and how NextGen (Gen Y & Z) is challenging industry standards and common marketing practices. In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured. To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies…

    So how do brands speed up their marketing strategies to get ready for the new decade?

    Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.

    SYDNEY - TUESDAY 5TH MARCH - Venue TBC, evening event,

    MELBOURNE - THURSDAY 7TH MARCH - The Cluster, Melbourne, evening event

    REGISTER YOUR INTEREST HERE