• Wed
    04
    Jul
    2018
    12.00 - 2.00 PM5/241 Castlereagh St, Sydney, 2000

     

    We have seen the future… 

    by Matthew Jorgenson, Head of Client Service Direction First | InSites Consulting Australia and Pamela Wong, Associate Insight Director Direction First | InSites Consulting Australia

    To explore the added value of Artificial Intelligence in Market Research

    Although AI, bots, text analytics and smart machines sound promising, the question remains to what extent they will be able to accelerate market research. In a Heineken chat(bot) experiment, we aimed to understand the appetite, opportunities and challenges for these applications. Will they be able to replace humans? Can we trust a robot? Will participants reveal intimate information to a machine?

    A second dimension is the role of AI in activation insights across the organisation. How can AI assist in activating research learnings and extending the afterlife of insights?

    Join this session and learn more about the opportunities and challenges for our research profession through inspiring case examples.

    REGISTER HERE

  • Wed
    25
    Jul
    2018
    12.00 - 2.00 PMTHE CLUSTER The Abell Boardroom Level 20, 31 Queen Street, Melbourne

     

    We have seen the future… 

    by Matthew Jorgenson, Head of Client Service Direction First | InSites Consulting Australia and Jazer Ocfemia, Associate Insight Director Direction First | InSites Consulting Australia

    To explore the added value of Artificial Intelligence in Market Research

    Although AI, bots, text analytics and smart machines sound promising, the question remains to what extent they will be able to accelerate market research. In a Heineken chat(bot) experiment, we aimed to understand the appetite, opportunities and challenges for these applications. Will they be able to replace humans? Can we trust a robot? Will participants reveal intimate information to a machine?

    A second dimension is the role of AI in activation insights across the organisation. How can AI assist in activating research learnings and extending the afterlife of insights?

    Join this session and learn more about the opportunities and challenges for our research profession through inspiring case examples.

    REGISTER HERE

  • Fri
    10
    Aug
    2018
    Crown Conference Centre - Melbourne

    The AMSRS National Conference has proven year after year that it is the can’t miss event for the Australian market & social research profession.

    As an industry we will come together to increase the understanding of market & social research with our peers, our clients and our partner industries such as advertising and marketing, along with our academic friends.

    The future of our industry will be built on how successfully we work with and make sense of data and insight across social, business, technology and innovation. It is important for us to promote the broad understanding of market and social trends, highlighting the work we do and how it fits in to the complex social changes facing Australia now and in the future.

    Registration and Ticket Information

     

     

  • Mon
    22
    Oct
    2018
    Fri
    26
    Oct
    2018
    Sydney / Melbourne

    Information coming soon!