• Tue
    23
    Oct
    2018
    10:00 AM – 4:00 PMDirection First - 5/241 Castlereagh St, Sydney, 2000

    Defining, creating and activating consumer insights

    Consumer Centricity and Insight-led are major themes driving discussion in our industry. Yet many organizations struggle in taking concrete steps, especially when it comes to influencing and inspiring stakeholders or disciplines outside of marketing. Often organizations also lack common practices or definitions to really discover, build, write and ultimately activate great insights.

    Is it worth it? Well, according to Kantar Vermeer’s INSIGHTS 20:20 report, 51% of business over-performers (revenue growth) indicate that insights and analytics are leading their business. This is four times greater than the score of underperforming businesses…

    To help with this challenge, InSites Consulting has created a new content and learning program as part of an Insight Competence training platform. Our phygital approach to learning combines face-to-face training plus interactive digital learning via our award-winning Insight Activation Studio.

    This one-day preview Masterclass (10.00am – 4.00pm) will give you exclusive access to four Consumer Centricity & Insighting content modules.

    FOR MORE INFORMATION AND REGISTRATION

  • Thu
    25
    Oct
    2018
    10:00 AM – 4:00 PMTHE CLUSTER The Abell Boardroom Level 20, 31 Queen Street, Melbourne

    Defining, creating and activating consumer insights

    Consumer Centricity and Insight-led are major themes driving discussion in our industry. Yet many organizations struggle in taking concrete steps, especially when it comes to influencing and inspiring stakeholders or disciplines outside of marketing. Often organizations also lack common practices or definitions to really discover, build, write and ultimately activate great insights.

    Is it worth it? Well, according to Kantar Vermeer’s INSIGHTS 20:20 report, 51% of business over-performers (revenue growth) indicate that insights and analytics are leading their business. This is four times greater than the score of underperforming businesses…

    To help with this challenge, InSites Consulting has created a new content and learning program as part of an Insight Competence training platform. Our phygital approach to learning combines face-to-face training plus interactive digital learning via our award-winning Insight Activation Studio.

    This one-day preview Masterclass (10.00am – 4.00pm) will give you exclusive access to four Consumer Centricity & Insighting content modules.

    FOR MORE INFORMATION AND REGISTRATION