Stijn graduated as a master in Applied Economics at the University of Leuven, Belgium and as a master in General Management at the Vlerick Business School. Stijn has been working at the InSites Consulting HQ in Europe for close to 8 years, where he was leading one of the research teams. He has cross-sector experience, but his main focus has been on FMCG and Retail. He joined the Direction First team end of 2018 and has experience in both qualitative as well as quantitative research. With a passion for market research and marketing consulting, Stijn is a frequently asked guest lecturer at universities as well as an internal trainer for the InSites Consulting proprietary Academy.