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CASE STUDIES
  • White, Straight and Hopelessly Out of Touch
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    Australia is a melting pot of culture, social and economic diversity. Around 18% of us speak a language other than English at home, 34% of us live out...
  • Generation Z
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    How can we connect with Gen Z, the most media savvy generation ever? Direction First engaged with 100 Gen Zers over a period of two weeks, getting int...
  • Enrolment conversion at UNSW
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    The University of New South Wales Business School engaged Direction First to understand how the school can influence potential students who are resear...