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EMPOWERING
people to shape
the future of
BRANDS

  • Just because it’s running doesn’t mean it’s finished. Fine-tune your campaign in the market to hone, optimise, and perfect.
  • Just like best friends, closer relationships between brand and consumer starts with honest and open conversations.
  • Uncovering valuable insights is only part of the work. Bring that thinking into your business every day, faster, better, smarter.
  • There’s an entire world of insights out there. Tap into consumers and the latest thinking in any industry throughout the globe to understand how to power your brand locally and globally.
  • Stay ahead of the curve with the newest thinking and innovation with approaches that are proven to take you to the future faster.
  • Helping brands become more meaningful in the everyday lives of the people they seek to engage.

We are a forward-thinking market research consultancy focused on collaborating with clients and consumers to lead brands in the right direction for the future. Our strength is in our experienced team who leverage the most advanced technology, enabling connections that power insights. As a partner of InSites Consulting we have global scale and connection, powered with our local vision. Agile and strategic, we move with your business needs, providing fast answers and deep dives into strategic questions. We move to the rhythm of your business.

  • White, Straight and Hopelessly Out of Touch
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    Australia is a melting pot of culture, social and economic diversity. Around 18% of us speak a language other than English at home, 34% of us live out...
  • Generation Z
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    How can we connect with Gen Z, the most media savvy generation ever? Direction First engaged with 100 Gen Zers over a period of two weeks, getting int...
  • Enrolment conversion at UNSW
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    The University of New South Wales Business School engaged Direction First to understand how the school can influence potential students who are resear...
  • Macquarie Centre local engagement
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    AMP Capital Shopping Centres sought to gain an understanding from current and potential customers as to what would need to be delivered to transform t...

WHAT OUR CLIENTS ARE SAYING

pfizer
Elle
Pfizer

Direction First were a joy to work with. They really took the time to listen and understood our challenges and objectives. They delivered amazing insights as a result and I cannot speak highly enough of their work ethic and professionalism. I would recommend Direction First to any company that really wants to understand their consumers.

diagio
Clara
Diageo

All the members of the team were a pleasure to work with and provided good quality thought into the design and delivery of the results despite the short timeline. Carolina continues to deliver great reports and actionable recommendations for our business. She was very organised from start to finish and was able to accommodate our supply delays to still deliver on time. It’s great to work with her.

iag
Barbara
IAG

Direction First were very professional, responsive to our needs, were quick to understand our business, thorough with good attention to detail, flexible to adapt and personable to deal with on a human level. We had some IT issues with the survey and DF didn’t shy away, rather they were committed to working with us to sort through them. We appreciated their efforts and valued their insights from the project.

clorox
Jane
CLOROX

We really had a lot of breakthrough moments and breakthrough understanding with our consumer. There were some ‘aha’ moments for the business and there were some corporate, consumer and brand myths that we debunked through this research that were very exciting.

amp
Helen
AMP

Longer engagement with the audience, participants were able to pause and think about their responses as well as providing spontaneous feedback. It also allowed users to engage at any time that suited them.

sunrice
Clarissa
Sunrice

Great team, innovative brief and location as well as fast turnaround for the debrief. Really clear guidance on next steps plus lots of useful understanding around health beyond just this project.

Katerina
FMCG Company

Great work by Direction First, the team seemed invested in making this work for us – or working with us on the project rather than simply reporting results.

Sean
Privately held company

Erica, Carolina and the team have been responsive and professional throughout our project, going beyond their scope to help solve problems and steward the process. I would highly recommend them.

nestle
Eloise
Nestle

Direction First bent over backwards to meet timings and delivered a great deck that answered all our questions.

UNSW
James
UNSW Business School

Direction First have been a wonderful organisation to work with because they have been very involved, open and communicative from the beginning to the end.  They have stuck to their timelines and the best and most unexpected outcome from this research are the actions that we can implement as opposed to just another white elephant that every other organisation supplies.

kmart
Danny
Kmart

Extremely quick turnaround given the time frame; Steve was helpful/hands on throughout the whole process; the report gave us some great insights into the true feelings of our fleet customers. Very happy thank-you.

Telstra
Davor
Telstra

Direction First are a pleasure to work with – knowledgeable, responsive and great consultants.

Heba
CBA

Clear and thoughtful insights; demonstrated understanding of the business challenges and strategic issues, as well as communications. Very well presented.

nestle
Bernard
Nestle

Carolina is very responsive and flexible and delivered excellent service that added value beyond the terms of reference leading to being awarded more projects.

SBI
Roger
Smart Brands International

Thorough, focused, attentive and comprehensive with the ability to distil findings into value add approaches. Professional, proactive and in-tune with our goals. Flexible, efficient and collaborative

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