Understanding Consumers

Our fusion research approach includes a range of best in class qualitative research tools and practitioners. Utilising the full range of approaches, our highly experienced insight consultants can take you from discovery to insights. The Direction First team bring a range of specialist expertise to your insight journey, having extensive category (FMCG, Shopping, Telecommunications, Banking, Services) and methodology experience. Frequently awarded for our thinking by the industry we thrive on working with you to solve your business challenges.

We are sensory and product experts, able to bring the best available thinking and experience to any product challenge. Our sensory expertise covers over 55 years of combined experience with our senior consultants. This experience will guide you through the process, ensuring optimal outcomes for your business.

You will be able to understand how your products/services compare to the competition, uncover consumers’ perceptions about these products/services as well as needs and wants, and identify gaps in the market to drive innovation.

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