What is a fusion philosophy?
Ensuring the best approach is applied to your business outcomes, applying a combination of the best available techniques.
Fusion research approach (qual, quant, observational)
- Fusion sampling (current, lapsed, acceptors, rejecters)
- Fusion platforms – F2F, online (PC, tablet, mobile)
- Fusion approaches – both implicit and explicit (System 1 & System 2)
- Fusion analysis – using research, participants (‘behavioural detectives’), DF consultants and client experience/knowledge to interrogate the results
What are the benefits of fusion research for our clients?
- Highly experienced insight consultants focused on your outcomes.
- Business impact which brings insights to life
- Real time business experience of insights, giving speed and power internally to the consumer insight.
- Ongoing impact on business outcomes.