The smartphone is the gadget of the moment when talking advertising and market research; and not without reason. Smartphone penetration is increasing rapidly, from 37% in 2011 to 65% in 2013 (Google, mobile planet). Australia has one of the highest smar… more »

  A client recently approached me about conducting research to investigate if mothers touched their Smartphone before touching their children first thing in the morning. My first instinct was that it was probably true for some mothers (especially those… more »

Crowdsourcing, co-creation & structural collaboration: what is all the buzz about?       In order to define the state of crowdsourcing, co-creation and structural collaboration with consumers, we talked with 6 leading experts in the field: Richa… more »