Prompted by our new joiners with qual and sensory research experience, it’s not surprising that there’s been a lot of talk in the Direction First office about sensory research, and in particular about sensory qual.  As you may already know, Direction Fi… more »

A recent project took the Direction First field team on a 14 day road trip between three states and two countries completing more than 500 taste tests. The first night in Adelaide, wandering the streets, we stumbled across a Peking duck restaurant. Not… more »

  We often get asked about running tests for advertising claims substantiation. Frequently clients are keen to get a “quick and dirty” response that they can use in advertising claims as they hope that a clear claim will give them the upper hand in t… more »