Direction First takes a fresh
approach to deliver inspirational ideas and actionable results. We are an experienced full service team with a diverse set of skills gained from all over the globe. We love what we do and we do it with creativity, energy and passion.

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We are a group of experienced and
enthusiastic researchers: each one
adds different skills, passions and
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How to reach us
10 Elizabeth Street
Paddington, NSW, 2021, Australia
t: +61 2 8354 4800
 info@directionfirst.com
The professional bodies
ISO Certified Quality Management System AMSRO
Privacy Document

Direction First is a Sydney based Research Agency based in Paddington
10 Elizabeth Street, Paddington NSW 2021
PH: 02 83544800
FAX: 02 9357 1666
EMAIL: info@directionfirst.com

Our company uses information only for research purposes.  This means that we use it to investigate the behaviour, needs, attitudes, opinions, motivations or other characteristics of people like you.  We do this in order to provide information to our clients, government, commercial and not-for-profit organisations, that will assist them in making decisions about their products and services.  Your input into these decisions is important, and the more people that participate, the more the results we obtain truly reflect the spectrum of Australian society.

If you participate in our research, we may wish to collect your name and contact details so that we can contact you about the research.  However, as researchers, we are generally interested in the responses of large groups of people, rather than individuals.  We typically combine the information collected from all the research participants to get an overall picture.  This overall picture is then reported to our clients.

Details that identify you are removed from your responses to the research once they are no longer needed for the research.  However, while your information remains identifiable, you have the right to request access to, and/or correction or deletion of, any information about you held by our company.

Our company is bound by the Market and Social Research Privacy Principles, which are approved by the Federal Privacy Commissioner. Information can be found on the website of the Association of Market and Social Research Organisations: www.amsro.com.au.

We also abide by the principles of the Australian Market and Social Research Society’s Code of Professional Behaviour.  Information can be viewed on the AMSRS website: www.amsrs.com.au.

If you have any queries, you can call the Market Research Society’s Survey Line on 1300 364 830 any time, seven days a week. If you call this number you can check whether a company is recognised by AMSRS as a bona fide research company.

If you want to find out more about the way in which our company conducts research, feel free to contact us: info@directionfirst.com

©2012 Direction First www.directionfirst.com